Resume

Senior Product Manager
Scottrade
August 2016 to Present

Leading the product strategy to realize new and enhanced features for stock trading apps on iOS (iPhone and iPad) and Android (phone) platforms.

  • Work with business stakeholders, IT strategy, product design, and software engineers to guide products from conception to launch.
  • Provide leadership for cross-channel strategy to create a seamless experience for the user as they work from device to device.
  • Collaborate with Agile development teams for sprint planning and product design.
  • Utilize voice of the customer, data analytics, UX metrics and measurement to drive innovative solutions.
  • Research competitive mobile offerings to determine trends in the mobile space and the financial sector specifically.
  • Work as liaison between external support resources and our internal design and development team clarifying expectations and monitoring deliverables.
Senior UX Designer
Scottrade
January 2012 to August 2016

Created innovative, user-centered stock trading websites, desktop apps, and mobile apps that optimized cross-channel workflow.

  • UX design lead for stock trading Windows, iOS and Android apps. Assisted product owners to conceptualize and wireframe new and updated features then collaborated with developers to create final product.
  • Created interactive mockups of websites, mobile websites and iPhone/iPad applications using Axure wireframing software.
  • Colocated with design and development teams in an Agile environment.
  • Collaborated with UX researchers to create user testing scripts and test materials.
Interactive Art Director
Caleres, Inc. (Brown Shoe Company)
October 2007 to January 2012

Managed Famous Footwear ecommerce design and development and its contribution to the cross-channel strategy with retail stores.

  • Collaborated with senior marketing executives to establish product vision and brand alignment that created a seamless experience from digital to physical retail.
  • Created engaging user-centered designs that anticipated user expectations and presented a consistent user experience.
  • Worked with ecommerce analysts to understand how customers were using the website. Increased logins by 20% after redesigning the account login screen.
  • Designed new website for the LibbyEdelman.com brand. LibbyEdelman.com featured shoes designed exclusively for Famous Footwear.
Web/Graphic Designer
Free Agent
August 1999 to Present
  • Manage and work on web and print initiatives for clients including The Infertility Center of St. Louis (Dr. Sherman Silber), A&G Woodworking, Inc., and writer Terry Wieland.
  • Responsibilities include conceptualizing, designing, and coordinating the production of websites, advertisement, logos, catalogs, and brochures.
Internet Marketing Specialist
Watlow Electric Manufacturing Company
December 2006 to October 2007
  • Responsibilities included conceptualizing, designing, and coordinating the production of websites, email campaigns, and online advertising.
  • Researched and analyzed analytic reports to understand better how visitors used the websites.
  • Researched search engine optimization (SEO) reports on websites and implemented changes for better organic search rankings and effective paid search.
Web Developer
Qualified Consultants
June 2006 to December 2006
  • Worked as a contractor at Fleishman-Hillard. My primary responsibility was to work with the web designers to develop their designs into effective, semantic and cross-platform websites. Also collaborated with copywriters and Flash developers.
  • Clients included Rawlings Sporting Goods, AT&T, AT&T Español and Enterprise Rent-A-Car.
Web Designer
Hunter Engineering
January 2003 to June 2006

See www.hunter.com www.hunter.com/hunterize/ and www.weightsaver.com/

  • Created and coded public website for this automotive service equipment manufacturer. Site received 1,000 to 3,000 unique visitors a day.
  • Created microsites that coordinated with direct mail campaigns. Microsites were usually two to three pages with a focused marketing message.
  • Secondary responsibilities included designing and building product literature brochures.
Graphic Designer
Domash DesignSource
September 1998 to August 1999, February 2001 to December 2002
  • Designed corporate identity and branding strategies for diverse client base.
  • Projects included conceptualizing and designing company logos, stationary, product literature, advertising, and websites.
Graphic Designer
The Sporting News
August 2000 to February 2001
  • Created web graphics for www.sportingnews.com
  • Designed graphics for special events such as Hall of Fame inductees and record breakers.
  • Worked with Art Director to conceptualize creative solutions for transferring articles written for the print magazine to the web. This process included working with the print designers and writers to extract the essence of the story to interpret it for legibility on the web.
Creative Director
nicheWebworks
March 2000 to August 2000
  • Created web/graphic design department within this local internet start-up company.
  • Projects included designing www.designawedding.com website and all identity, advertising, and promotional materials to support it.
  • Managed two web/graphic designers, overseeing their responsibilities including copywriting, web page template design, banner ad design, and collaboration with other departments for various projects.
Graphic Computer Specialist
Bausch & Lomb Surgical Products
May 1995 to August 1998

Designed product advertising in trade magazines, product literature, and direct mail campaigns. Projects handled from initial concept to printed piece.

Graphic Designer
O’Brien Corporation
January 1993 to May 1995

Designed product catalogs, literature, and advertising. Responsible for all aspects of design: concept, photo direction, layout, design and mechanical. Also responsible for trade show booth design and construction.

Education

Cooper U - Interaction design workshop, March 2012.

Bachelor of Fine Arts Degree with emphasis in Graphic Design and Computer Graphics from the University of Missouri-Columbia, May 1992.

Speaking Engagements

UXPA 2015 Conference in San Diego - Presented "UX and Agile: 10 Ways to Create Harmony", June 24, 2015

AgileLINC Professional Group Meeting - Presented "10 Best UX Practices in an Agile Environment", October 8, 2014

Agile Gravy Conference - Presented "10 Best UX Practices in an Agile Environment", April 10, 2014

STL UX Conference - Presented "10 Best UX Practices in an Agile Environment", March 14, 2014